Scarlets head coach Nigel Davies has warned the public not to put too much pressure on star winger George North.
The 19-year-old has made a sensational start to his professional career, with a record-breaking arrival on the international scene.
For the Scarlets he has found life a little more difficult, having failed to cross the whitewash in six RaboDirect PRO12 games so far this season.
But Davies insists that as long as North is enjoying himself on the pitch, he will be happy.
He said: “At the moment I'm concerned. I've sat him down and said: ‘I don't expect anything from you other than go out there and enjoy yourself. Don't put any pressure on yourself to do magical things out there. Just enjoy’.
“It's a problem. Let's just realise the boy he is 19. He has had huge profile and very few people will know what that's like.
“He will get better than he is. He will have some down times.
"We don't want to over-use George. He is good on the ball, but he can be good as a decoy runner.
“He said he goes around the supermarket and people are looking at what food he puts into his basket.
“That is the type of intensity and glare he is under.
“We have to be very careful with someone like George North. He is a 19-year-old boy.
“He is going to play some great rugby and he's going to be off the pace at times. We shouldn't put too much expectation on him.”