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Zebre, Social Animals

Guinness PRO12 Editor

18 Jul 2012

While the new official website will be launched later in July on www.zebrerugby.eu domain, Zebre – the new Italian franchise to play RaboDirect PRO12 and Heineken Cup from next 2012/13 season – set up a strong social media campaign, aiming to involve most fans who are close to the new Parma-based squad.

This includes an official Facebook page (www.facebook.com/zebrugby) – a virtual meeting point for old and new fans – as well as a Twitter account (www.twitter.com/zebrerugby) where news and tweets from players will keep supporters posted around the team’s life; a Youtube channel (www.youtube.com/Zebrerugby) with interviews and reportages; a Soundcloud station (www.soundcloud.com/ZebreRugby) where media and fans can download or stream audio contents and, finally, an Instagram account (http://instagram.com, hashtag #zebrerugby) allowing people to follow the team live from the inside : these are the team's official social media that have already been activated and that will keep media and fans posted 24 hours a day on the team’s activities.

Each channel is intended to meet the users’ rugby demand, with the final goal of providing each user with unique material and information. It is the interaction between all these accounts that will make it a global social experience as a whole.

“Social media is a great tool, especially when it comes to promoting a new team as ours and involve people not only from the Parma area but ideally from all over Italy and other countries who take part in Rabodirect PRO12 and Heineken Cup” Zebre Director of Rugby and acting CEO Roberto Manghi said. “Everybody in the rugby world understands the enormous importance of these media in our sport: the Rugby World Cup facebook page has almost two million fans, Unions and Clubs have thousands of followers on their Twitter accounts and Instagram is today the most trendy social media with many players also registered with their own account, which is something we’re pleased of. As Zebre, we want to give our fans a global experience, allowing supporters from all over the world not only to be in touch with the team on a regular basis but also to be really part of the squad. At the end of the day, zebre are social animals indeed…”