RaboDirect PRO12 announce Italian TV Broadcast Partner
3 September 2013 13:34pm
By Richard Blake
John Feehan, Chief Executive of Celtic Rugby, today announced that the RaboDirect PRO12 had concluded a TV rights agreement with Italian terrestrial TV broadcaster Mediaset to show all Italian home RaboDirect PRO12 games for both Italian PRO12 teams, Benetton Treviso and Zebre on channel Italia 2.
The agreement for the season 2013/2014 will also see many away games of the two Italian clubs screened to a growing Italian rugby TV audience.
Speaking in Milan, John Feehan said that "TV audiences have grown year on year for the RaboDirect PRO12 with over 12.6 million viewers last season, up 4.47% on the previous year. We are delighted to have Mediaset join our family of free to air TV broadcasters. The growing Italian rugby community will be delighted to see both their professional teams on a regular basis."
The RaboDirect PRO12 already have broadcast partnerships with BBC Alba, BBC Cymru Wales, BBC SPORT NI, RTE Sport, S4C and TG4 in Ireland, Scotland & Wales.