Newport Gwent Dragons is pleased to announce that it has appointed Ben Jeffreys as Commercial and Marketing Consultant with immediate effect.
"I am thrilled and incredibly grateful to be joining the commercial team of Newport Gwent Dragons," commented Jeffreys.
"I am looking forward to working alongside the management team to further enhance the Dragons brand, particularly by maximising commercial effectiveness and developing platforms that aim to embrace and connect with the wider region on a tangible level."
As Commercial and Marketing Consultant for Newport Gwent Dragons, Jeffreys will be responsible for reviewing the internal commercial structure of the organisation, initiating a market research campaign to determine the future direction of the Dragons brand and overseeing the implementation of strategic consumer and business-to-business marketing protocols.
Newport Gwent Dragons Chief Executive, Gareth Davies, said: "We are delighted to welcome Ben to the Newport Gwent Dragons commercial team. This appointment will assist us in plotting and planning the further development of our commercial activities, and will enable us to continue to build and strengthen Newport Gwent Dragons as a region."
With the latest signings from the southern hemisphere Super Rugby tournament announced last weekend, the italian franchise of Zebre Rugby has completed the 2014/15 squad for the third PRO12 campaign of its history. With 12 new player additions for the upcoming season, the white & black roster will be formed by 39 players; 22 of them with at least one international cap and other young players who, thanks to the high level of the european international competitions, can aspire to become future Italian internationals as happened during Italy's tour last June in the southern pacific with Chistolini, De Marchi and Palazzani gaining their first caps.